17 Broadwick, Soho

Location | Soho, London
Client | Private
Status | On Site

Completion Late 2021

Contract | Undisclosed

HBA have developed designs to reconfigure and extend this landmark Richard Roger's buidling in central Soho.


On the junction of Broadwick St and Berwick St, the existing building, completed in 2000 is a rational glass cube, sat within the tight knit streets of Soho.


The design team have reconfigured the existing rooftop plant to enable a new 7th floor to be added reinstating the original mezzanine concept and creating a stunning duplex floor overlooking Soho

The proposal insert dramatic, horizontal slot rooflights into the curved roof profile along with 2no. new roof terraces that will further enhance the top floors. A new terrace at 7th floor will also offer south-facing views over London.

The office floors are being completely refurbished with all new mechanical services using an innovative 'kit of parts' solution that conceals the services while exposing the existing concrete soffits and maximising ceiling heights 

The reception has been made more efficient with under-used space at ground floor converted into a 'stae-of-the-art' cycle station accessed directly off the street through automated doors with showers and changing areas.


The common parts are being refurbished, taking references from influences on Richard Rogers and the original design

The overall scheme aims to be respectful to the design intent of this symbolic building and true to it's spirit.

The existing accents of colour in the structure are replicated in key features, while transitory spaces are kept functional and low-key


HBA have worked to implement conceptual ideas from the original RRP designs that were left on the drawing board, while updating it to modern standards and expectations.